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Breville is an Australian brand of small home appliances, founded in Sydney in 1932. It is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens. In 2001, the Breville companies of Australia, New Zealand, and Hong Kong transferred ownership of the brand to Housewares International Limited. Acquiring the Breville companies caused that group to shift its focus to the electrical business and it dropped its Australian homewares and cleaning businesses in March 2007. Breville trades in over 70 countries including China, Brazil, South Africa, Mexico, and Israel. In 2002, the Breville brand was launched in Canada and the United States. In 2010, the brand was launched in the UK under the brand “Sage by Heston Blumenthal”.